WWE’s presence online is already broad and it does not appear to be slowing down. The online presence of the company is so pervasive that it seeps into the social media posts from some of the world’s biggest athletes. Constant innovations that are blended with entertainment sets WWE apart on social media platforms, said Christopher Zook, chairman and chief investment officer of CAZ Investments. And WWE has been quick to partner with people that have a massive following on social media platforms, most recently the social media personality Logan Paul. The test will be how potential buyers value WWE’s social media presence and that potential going forward.
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