VSBLTY DEPLOYS TRIO OF UPDATED PLATFORM CAPABILITIES THAT PROVIDE ENHANCED AI ANALYTICSCopyright 2022 PR Newswire. Hutton reported, "Our Big Data management and analytics platform provides secure multi-source data integration for contextual audience understanding, especially for use in delivering more targeted programmatic advertising, and enables advanced AI analytics for capabilities like consumer sentiment and predictive audience analytics." He said the multi-source integration includes audience analytics, Golden Record, 1st/3rd party data, as well as immediate point of sale information. Also the ability to provide predictive audience analytics that includes estimated optimal inventory/locations, day/time, for desired audience demographics and engagement levels," Hutton pointed out. VSBLTY technology provides enhanced customer engagement and audience measurement using machine learning and computer vision.
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