10 days ago
Techworm
The U.S. Department of Justice (DOJ), along with the Attorneys General of eight states on Tuesday filed an antitrust suit against Google over dominance in the digital advertising market, which is harmful to competition. The prosecutors said Google “now controls” nearly every major website publisher, the dominant advertiser tool, and the largest advertising exchange (ad exchange), a technology that runs real-time auctions to match buyers and sellers of online advertising. In response to the lawsuit, Google said the advertising market has a lot of competition as more and more companies enter and invest in building their advertising businesses. In 2020, the DOJ filed a civil antitrust suit against the search giant for unlawfully maintaining monopolies through anticompetitive and exclusionary practices in the search and search advertising market. The Google search litigation is scheduled for a trial in September 2023.
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