FACEBOOK recently announced a new subscription scheme in a bid to address what seems to be a decline in revenue. Similarly, the subscription will also include access to more security features and direct access to customer support. Understandably, Facebook's move is to more address revenue issues similar to how Elon Musk has moved to do the same at Twitter. In a sense, it validates that customers could be willing to pay for the service if only to have access to authenticity and security features — things that are top concerns in engaging online. In our consulting work, there are many other innovation tactics available that can be explored, and will not only address revenue but also operations, efficiency, customer experience, and many others.
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