But Mumbai-born Steve Banerjee turned the conventional American Dream for a South Asian on its head when he founded the male strip club Chippendales in Los Angeles in 1979. In the US, the Chippendales brand appears to have eclipsed the reputation of its controversial founder. "Steve was a reserved, controlled man with a clear goal of creating a worldwide brand to rival Disney, Playboy or Polo." But in the wake of the sexual revolution of the 1970s, Banerjee's Chippendales also came at a time when women's empowerment and sexual liberation could be commodified, the historian explains. "It was only after Steve refused to help him by paying for an attorney that Ray finally broke with Steve," MacDonald says.
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