Among the exceptional presentations to emerge from the report and subsequent media conference, was perhaps the most surprising aspect, at least for some - the shortened Championship season has had no financial impact on the GAA at all. But the GAA – along with rugby – is an exception in the worlds of sports sponsorship and also when it comes to hospitality. So commercially things are back on track for the GAA. The immediate thought as that the truncated championship was having a negative impact on revenues – not so. The value of the GAA’s investment in the co-RTÉ owned shared venture went from €670k to €1.18m, however, and Croke Park expressed excitement about the platform which it said will have an impact in the short-term.
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