With Tiger Woods playing last weekend at Riviera for the Genesis Invitational, the PGA Tour saw its Sunday audience on CBS jump 31% over 2022 (3.4 million viewers). The two days averaged 3.1 million, which is the event’s best figure since 3.3 million in 2019. The primary concerns for Sam Joffray, president and CEO of the Las Vegas Super Bowl Host Committee for Super Bowl LVIII, are the questions regarding public safety and transportation around so large an event. Oak View Group is launching a Hospitality Advisory Council for live events in the food and beverage sector, with Shaquille O’Neal, Giada De Laurentiis and Trisha Yearwood as its headliners, reports SBJ’s McCormick. LIV Golf has signed its first global sponsorship with shipping company EasyPost, reports SBJ’s Josh Carpenter.
Tonight in Unpacks: SBJ's Game Changers event highlights the importance and sound business rationale of investing in women's sports. That was one of the key takeaways from a panel at the Game Changers event, notes SBJ’s Preston Bounds. The X Games will now be led by CEO Steve Flisler, who joins from Twitch. The near-term commercial strategy will prioritize further integrating existing X Games event sponsors, which in recent years have included Monster Energy, Jeep, Geico and Pacifico Beer. Also check out a profile of Ron Semiao, founder of the X Games, who was honored as an SBJ Champion of Sports Business in 2019.5 months ago Sports Business Journal
Overtime is expanding its OT7 football program to add four cities in its second season. Its second season of 7-on-7 football will also have two brand sponsors: Snickers and the FDA’s “The Real Cost” anti-smoking campaign. In the first season, OT7 took place in Las Vegas. “But really what it provides us is a helmets-off, pads-off up-close-and-personal view of the very best future NCAA and NFL football players all within an ecosystem.” In 7-on-7, players wear helmets but not pads. And the absence of football content in Q2 and Q3 has been challenging for marketers for a very long time.1 month ago Sports Business Journal
Behold the awesome power of the Rally Monkey. Dean Fraulino, serving as the game video director that day, knew the team needed a comeback, so he suggested they put the words “Rally Monkey” on the clip the next time it ran. The Rally Monkey soon became a fixture on the video board and helped give a franchise that forever existed in the shadow of its Los Angeles neighbors a unique identity. In fact, Fraulino says the day after the Rally Monkey’s debut he was given a one-game suspension by his then-boss for not getting his prior approval. Never was the Rally Monkey more needed, nor more vital, than during Game 6 of the World Series two years later.5 months ago Sports Business Journal
The Yankees were eliminated by the Astros yesterday for the third time in six years, and the club's World Series drought stretching back to 2009 now “qualifies as an eternity in Yankees years," according to Mike Axisa of CBSSports.com. The Yankees between payroll and competitive balance tax owed were more than $50M "behind the Mets this year." OWNERSHIP ISSUES: In N.Y., Ian O'Connor writes fans are "sick and tired of Hal Steinbrenner’s leadership.” The ALCS sweep marks 13 straight years that the Yankees have failed to reach the World Series. He wants to "play the game within the boundaries of financial restraint” (N.Y. POST, 10/24). ... (But) there is general skepticism among rival execs that the monied Yankees will be outbid for Judge or that Judge would leave the brightest stage” (“SportsCenter,” ESPN, 10/24).5 months ago Sports Business Journal
Tonight in Unpacks: The results are in for SBJ's 17th annual Reader Survey, with industry execs giving their takes on the most important stories and trends of 2022. SBJ Reader Survey reveals some surprises, but familiar themes emergeSBJ is out this week with the results of our 17th annual Reader Survey. STORIES OF THE YEAR: LIV Golf was the top choice by readers, but its total was more muted than expected. 10 tech companies moving the needle within sports businessSBJ and SportTechie today announced the 10 Most Innovative Sports Tech Companies, recognizing companies that have raised the bar in deploying new technologies in novel ways across the sports landscape. Most innovative sports tech companies COMPANY HEADQUARTERS Just Walk Out (Amazon) Seattle BreakAway Data Los Angeles CrowdIQ Minneapolis NeuroSync Holliston, Mass.3 months ago Sports Business Journal
One that stood out to Manning was a chance to invest in grill retailer BBQGuys alongside a recently launched private equity firm, then known as Brand Velocity Partners. He began joining calls with the renamed Brand Velocity Group’s partners Drew Sheinman, Steve Lebowitz and Austin Ramos and picking their brains after meetings. Now the firm is formally expanding into sports with a new vertical, Brand Velocity Group Sports. Earlier this year the firm announced a fashion vertical led by Hilldun Corporation CEO Gary Wassner, which Sheinman says is now finalizing its first deal. We think there’s an opening for an investment group that thinks like that and acts like that.”■ ■ ■ ■The BVG partners have been deliberate and intentional about bringing that to bear.5 months ago Sports Business Journal
DRIVER'S DELIGHT: In Austin, Kevin Lyttle wrote the drivers “love the ambiance and the atmosphere” of Austin. Lewis Hamilton said COTA is "very special" and "one of the best new circuits we have." He added, "A single lap is exciting and then we get this amazing crowd turnout that keeps getting bigger. Sebastian Vettel said, "It's one of the best circuits in F1, but the crowds make the event so special. Shaquille O'Neal had a "DJ set (as DJ Diesel) after the final race” (AUSTIN AMERICAN-STATESMAN, 10/22).5 months ago Sports Business Journal