But now a Native American advocacy group that was given the rights to the long-parodied public service announcement is retiring it, saying it has always been inappropriate. But to many Native Americans, the public service announcement has been a painful reminder of the enduring stereotypes they face. Most of the time, his character was simply “Indian,” “Indian Chief” or “Indian Joe.”His movie credits from the 1950s-1980s included “Sitting Bull,” The Great Sioux Massacre,” Nevada Smith, “A Man Called Horse” and “Ernest Goes to Camp.” On television, he appeared in “Bonanza,” “Gunsmoke” and “Rawhide” among others. He also was a technical adviser on Native American matters on film sets. TikTok has plenty of examples of Native people parodying or doing a takedown of the advertisement, Folsom said.
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