Launched last week by ex-Telemundo top exec Marcos Santana, Mas Ros Media, a groundbreaking new venture targeting gaming, esports and sustainability, has unveiled a first title: Banner series “The New Game.”An eight-part Spanish-language scripted series, “The New Game” is created by Santana himself and Rodrigo Figueroa Reyes, founder and head of FireSports, the No. 3 in Spain, in which Mas Ros has taken an equity position. Announcing Mas Ros Media, Santana said that it would target gaming and esports communities and their families and friends. In this sense, “The New Game” is “the most representative” of Mas Ros Media’ first titles] in that it includes “the general public, and players,” Santana told Variety. “The New Game” is one of 16 titles now in development at Mas Ros Media, ranging from 6-8 episode fiction series to documentaries, reality shows and movies.
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