Startups like Pathao, Bazar Nao and ShopUp have pursued this approach of bringing credit options onto digital service platforms. In effect, Bangladesh has immense potential to incorporate credit services on digital platforms. It is yet unclear how these digital credit services might affect borrowers and markets due to how few loans have been disbursed and the unavailability of performance data. Still, due to our differentiated credit service, customers who once took our service tend to stick with us," said Sonot. Digital credit facilities can, on the one hand, make it a bit easier for the middle class to thrive in a booming consumer economy.
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