12 days ago
WBUR
Gyms and fitness studios were among the hardest hit businesses during the pandemic, hammered by lockdowns and then limits on the number of people they could allow in for classes and workouts. Foot traffic in fitness studios is still down about 3% from 2019 so far in January, but up 40% compared with 2021, according to data from Placer.ai, which tracks retail foot traffic. Many gyms and fitness studios had to quickly diversify their offerings in order to attract customers during the pandemic – and some say those changes worked so well, they’re permanent. Gyms and fitness studios were among the hardest hit businesses during the pandemic. Benhaim credits two pandemic changes with helping demand recover: outdoor classes and limited class size.
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