Twitter’s advertising revenue in December was 70 percent lower than the previous year, according to data from Standard Media Index, an advertising research firm. Twitter’s drop-off in advertising revenue has been attributed in part to concerns that such juxtapositions would damage brands. The rates were provided by the social media analytics firm Brandwatch, which shows that Twitter ads cost an average of $6.46 per 1,000 impressions. Brands’ ads are appearing right next to Nazi-level hate and lies that can kill,” said Ahmed. “The takeaway from the report is that Twitter is generating massive amounts of revenue from the engagement these influencers are generating.
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