CTV in India – A scale not proportionate to the hype

11 days ago Exchange4media

The first panel discussion at the e4m DNPA Future of Digital Media Conference saw dignitaries from several sectors coming together to talk about ‘Digital India and Digital Media: A Partnership for Building a Connected Nation’. Sindhwani kick-started the discussion by talking about how digital media and digital India are partners in this progression. We are seeing a very fundamental change in user behaviour around access and technology.”Mitra noted that the opportunity is about staying connected with digital India. Mantha spoke about technology playing a key role and how digital media evolves where he noted, “It only learns from what it’s fed. It can change the way how the search works and the way content is created and edited.”
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