European Citizens Energy Forum: Understanding energy consumers’ behaviour to design nudging interventions
Mariano Votta of Cittadinanzattiva/Active Citizenship Network and Filippos Anagnostopoulos from the Institute for European Energy and Climate Policy (IEECP) discuss how the Citizens Energy Forum is aiming to mitigate consumer energy consumption among EU citizens. Understanding behaviour is a starting point to structure consumer engagement that can motivate practical ways to reduce energy consumption. This key message is highlighted on the occasion of the 14th Citizens Energy Forum and titled “Energy consumers at the heart of the energy crisis.”About the Citizens Energy ForumThe Citizens Energy Forum, organised by the EU Commission Directorate-General for Justice and Consumers, takes place in Dublin, Ireland, on 24 November 2022 and will engage citizens’ interest groups, a wide range of stakeholders, including NGOs, businesses, as well as policymakers (ministries and regulators) on energy consumer issues in the context of the current energy crisis. More information on this work can be found in the report: Profiling of energy consumers: psychological and contextual factors of energy behaviourDespite the difficulties encountered when seeking to divide consumers into groups according to their behaviour, the survey revealed six profiles of energy consumers:Environmentally conscious and well-informed energy consumers; Concerned but comfort-oriented energy consumers; Concerned but lacking awareness energy consumers; Materialistic energy consumers escaping their personal responsibility; Prone to social influence energy consumers; and Indifferent energy consumers. Whereas 42.5% feel that monthly energy data is not shareable data, this proportion increases to 44% for daily and real-time data.
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